Snake Oil and Social Media

Posted by Shelly James on Sep 25, 2017 11:30:00 AM

In 2017, advertising and promoting products is a minefield.  The availability of detailed and extensive information on consumer spending habits provides countless ethical pitfalls that are only magnified when the product in question is a drug.  In the past only magazine ads and TV commercials were utilized for drug advertising, now we have an array of choices that don't always feel like marketing, but more like a conversation with a good friend. 

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Topics: social media, regulation, drug promotion